Improve Your Social Media Game

BELCHATOW POLAND - MAY 02 2013: Modern white keyboard with colored social network buttons.

Helping your business to survive in the current economic landscape can be difficult. The best way for you to go about getting ahead is by making sure that you are taking advantage of all of the luxuries of the modern age. The internet, specifically social media, plays a gigantic role in whether or not a business succeeds. If you do not consider yourself to be someone who is proficient with the internet, never fear. You do not need to go out and hire a bunch of young interns to make magic happen. In fact, following a few simple rules, you will be able to make a difference in how you approach your social media accounts.

The Look

Each social media platform is unique. Facebook allows for all variety of sharing, without limit of characters. Twitter, on the other hand, makes it so that you have to say your point in a concise manner of 140 characters or less. This means that you are not going to be able to use the same formula for each of your accounts. The best way for you to approach specific sites is by seeing what works best on each platform and going for it. Instagram, for instance, is a social media app where users share one image or short video at a time with each other. Companies using Instagram do best when they are leaning into a specific aesthetic that works for their business.

Hampton Creek, the food-tech company responsible for the eggless “Just Mayo,” is a good example of how to use Instagram for your business. Every post by this company relies on bold colors. Though each image will have different colors, the aesthetic stays consistent from image to image. The company is able to get their message across and advertise products without it coming across as a helter skelter endeavor. If you want to make Instagram a part of your company’s success, you will do yourself a service by exploring what you can accomplish by finding visuals that truly reflect your establishment.

The Tags

While all social media platforms are different, there are similarities. Hashtags, for example, are pretty much used on every social media site out there. This is because hashtags have become a simple and convenient way to connect people on an infinite number of topics. Twitter utilized hashtags the most in the earliest years of the site, and it has become a huge part of the culture. It seems that every other day there is a new trending hashtag that helps users to stay informed on what is happening around the world in various cultural landscapes.

Creating your own hashtag is actually a wonderful way for you to have people take note of your company. This can be tricky, however, as there are already millions of hashtags floating around the internet. In order for you to be able to stand out, you need to create a tag that will incorporate your company name in some way. You might find this to be a bit challenging at first, but once you find the right tag you will be able to see a difference in how people are interacting with your company on the internet.

The Customers

How you interact with your customers is important in regards to your success on the internet. When you post something on your social media accounts, customers and strangers alike have the ability to comment on it, share it or react to it in any way that they want. This means that you are probably going to get a lot of unsolicited criticism. One need only to take a look at the comments section of a YouTube video to understand that this is an unavoidable, and dark, part of the internet. What you do have control over, however, is how you interact with customers. Find clever ways to show that you care about what your customers have to say. It might be impossible to respond to each and every comment that is left, but even replying to a small handful on a daily or weekly basis can shape your public image for the better.

In order for a business to truly thrive in the current day and age, it is essential to have a slew of social media accounts. Do not worry that you do not know how to navigate the internet the way that you would like. Consider the above tips and make the right moves and you will find that it is a lot easier than you first imagined to completely transform your online presence in an amazing way.