They make your website look good in Google and entice people to click on your posts instead of others.
How? By providing search engines with extra information about your website’s content.
Currently, your pages or site show up in a search engine with their title, meta description, and URL.
Rich snippets have the ability to change this appearance by sharing relevant details about your website. This may include a user review, star rating, or additional information that tells visitors more about what to expect from your content.
So, how can you display rich snippets for your WordPress website? The conventional way is to use Google’s Structured Data Markup Helper.
Google Structured Data Markup lets you scrap a part of code from the backend of your website. You then mark it up by defining different elements in a dropdown. The tool then creates a marked up code (also known as schema code or structured data) that you can add to the header of your website.
The ‘adding the markup code to your site’s header’ part is where it gets tricky. You could mess up your theme if you don’t know where to put the markup. This is the reason why I recommend using a WordPress rich snippet plugin for the task.
WordPress rich snippets plugins will create schema markup codes for your entire website. Some even let you manually edit the markup. As a result, you don’t need to install any code in your site’s header – all you have to do is install the right plugin.
There’s no shortage of rich snippet plugins available for WordPress. To help you decide which one to install, I’m going to review the eight best ones along with their pros, cons, and pricing.
But first, let’s talk about the advantages of using rich snippets.
Benefits of Using Rich Snippets for Your WordPress Website
Apart from making your website look unique in search engine listings, rich snippets offer the following benefits:
Improve Your Online Visibility
Adding structured data to your site helps search engines better understand the context of your webpages. Better understanding allows them to display your content in a useful, relevant manner. This is crucial because search engines strive to match the search intent of their users. By creating schema markup for your site, you help increase their confidence in your webpages, increasing your chances of being recommended in search.
Help Visitors See Whether Your Site Answers Their Question
Rich snippets eliminate the guesswork for curious search engine users. If your listings feature rich snippets, users will know what you offer and can even see social proof like ratings right inside the snippet. Simply put, the more details you offer, the better your chances of attracting and converting visitors.
Increase eCommerce Sales
If you’re selling products through your WordPress website (with the help of WooCommerce or another similar platform), rich snippets will help drive more visitors to your product pages. Details like price range and item availability will hopefully improve your clickthrough-rate.
Rich Snippets Are Not the Same as Featured Snippets
Rich snippets are often confused with Featured snippets, so let’s clarify the difference between the two once and for all.
Simply, a featured snippet is an answer to a search query that appears at the top of search engine results, often with textual links, images, and videos. If your website is optimized for SEO and you’ve done your best to answer people’s queries, some of your webpages may be displayed in the featured snippet.
Here’s what a featured snippet looks like:
Rich snippets, in contrast, won’t take your website above organic listings and paid ads in SERPs. They, however, will generate clicks by offering more useful information to search engine users. Also, Google can display several rich snippets on each page.
As far as ease is concerned, rich snippets are less difficult to obtain. Just use a rich snippet plugin, and your webpages will start displaying important data in search engines after a certain period. It’s not as easy to acquire featured snippets – you need perfect on-page SEO and high-authority mentions to be deemed as a respectable source of answers.
Now that you know how rich snippets work, let’s take a look at your options.
Top 8 WordPress Rich Snippet Plugins for 2020
1. Schema Pro
Schema Pro is a feature-rich snippet plugin that’s suitable for a variety of content types and webpages.
Once installed, the plugin provides you with a handy setup wizard to create a global schema for your website.
You get to choose a schema from 13 different schema types, including review, event, article, product, local business, and more.
Then, you define the content you wish to display the schema for. You can either go for all posts and pages or exclude certain pieces of content.
What’s unique about Schema Pro is that it lets you use the ‘JSON-LD’ schema markup. This markup language can help you acquire rich snippets without the need to add more content to your website.
As you’ll experience with some other rich snippet plugins, it’s common for providers to force site owners to add a new content box to the front-end of their WordPress site.
Schema Pro doesn’t do that.
Instead, it allows you to add marked up code to your existing content.
- Intuitive interface
- 13 different schema types
- Works with existing content
- Filters for additional fields
- No coding knowledge required
- No free plan/version
- $79 for unlimited websites with 1 year of updates/support
- $249 for a lifetime license
This is another WordPress rich snippet plugin that’s easy to configure and supports multiple schema types.
Upon its installation, you get a new snippet meta box that lets you define what a page/post is about.
The plugin offers straightforward implementation of popular schema types, such as review, products, article, recipes, events, and so on.
However, all pieces of data need to be added manually.
That’s because All In One Schema Rich Snippets doesn’t offer automatic field mapping. You have to enter specific information in the meta box by yourself for all pages.
With that said, it’s completely free to install and use. If you’re looking for a simple way to display schema markup for your webpages, All In One Schema Rich Snippets is a decent choice.
What’s more, it has enough power to display rich snippets for WooCommerce-based WordPress sites.
- Easy to configure
- Open source
- Regular updates
- No coding knowledge required
- No automation
- Lacks customization and elegance
If you’re running a review-based blog or website, then WP Product Review Lite won’t leave you disappointed.
The plugin offers various types of customizations to ensure that reviews look like an integral aspect of your website.
There are three review box templates to choose from, and each of them features an image, rating, and pros and cons for individual products.
WP Product Review Lite also gives you the ability to customize the box’s design. You can disable or enable the affiliate button, tweak colors, and more.
And if you’re not a fan of the ‘star icon’ that’s typically used for ratings, you can choose another icon instead (there are more than 10 options).
Besides all of that, the plugin lets you collect comments from people and accept their reviews. This is a cool way to display social proof for certain products. Site owners earning from Amazon affiliates may see an uptick in sales after installing WP Product Review Lite.
- Easy to use
- Pre-made templates
- Lots of customizations
- No coding experience needed
- Limited to reviews
- Comparison tables limited to WP Product Review Pro
SNIP is the most popular rich snippets plugin
It has over 2,700 sales and it’s easy to understand why so many WordPress users are interested in its functionality.
SNIP gives you the ability to access every markup type available at schema.org. Once you finalize the schema markup you want to use, the plugin tries to link the schema information with some of your existing content.
For other webpages, you’d need to enter the information manually. Even this is not an issue as the plugin is well-designed and easy to use.
So, if you want to access every schema type from schema.org, SNIP is your best bet.
The only downside is that it has a price tag, which is understandable given the depth of options it contains.
- Easy to use, even if data needs to be entered manually
- Access to all schema.org schema types
- No coding expertise required
- No data migration capabilities
Schema & Structured Data for WP & AMP follows Schema.org rules to mark up your webpages.
The plugin offers 33 schema types and even allows you to import data from other WordPress schema plugins.
There’s also a wide range of fields for each type, and you can also restrict schemas to specific posts and page templates.
Important webpages can be marked up for search engines, and there are options for social media profiles, knowledge graph, and more.
Also, if you’re using the Gutenberg editor in WordPress, you can produce content with the blocks and markup will be inserted automatically.
Additionally, the plugin is compatible with Google AMP and has advance settings like microdata cleanup, pretty print, and add in footer.
- Many schema types
- Import data from other schema plugins
- Supports Google business reviews
- No coding skills needed
- Can’t migrate data from rating plugins
This is another premium plugin that unlocks the whole schema.org schema set for your WordPress website.
You can use Schema App Structured Data to create marked up code for posts, categories, pages, and more.
Additionally, the plugin lets you create a markup for your site’s footer and header sections as well.
Other features include the ability to create rich video snippets for YouTube, field mapping, custom post, and WooCommerce integration.
Because this is a premium WordPress rich snippets plugin, you’ll also get instructions on how to proceed with the installation of schema code. This includes health checks to access the quality of your markup.
- Google site structure in search results
- Access to Schema app tool
- Create video snippets for YouTube
- No coding skills required
- Free plan restricted to 10 webpages
- $30 per month
This is another rich snippet plugin that’s targeted towards review websites.
It lets you add your own ratings to the schema code or ask your customers to leave their own.
And if you want to freshen up the look of your snippets, you can pick from the thumbs, points, star, circle, or percentage rating systems.
WP Review Pro also contains custom-designed widgets for integrating reviews into your footer, sidebar, and other widget-supported areas.
Plus, it’s capable of displaying a rating to visitors hovering over a post’s thumbnail as they navigate your website. This immediate data could help them make quick purchase decisions and can result in increased revenue.
Other unique capabilities of WP Review Pro include the ability to integrate Google Places, Facebook, and Yelp reviews. This is all on top of the fact it gives you the option to create ‘comparison tables’ featuring multiple products.
All other plugins mostly concentrate on schema markup – WP Review Pro goes a step further and ensures your website is optimized for readability, clicks, and conversions.
- Simple and easy-to-learn interface
- 19 rich snippet types
- 16 pre-made content templates
- Multiple rating systems
- No coding knowledge necessary
- No data migration capability
- $19 per month for access to WP Review Pro and 150+ other WordPress products
- $87 for a single site license
Which WordPress Rich Snippet Plugin Is Right for You?
There you have it: A list of 8 intuitive rich snippet plugins for WordPress. Now the question is: which one is the best for your site?
The answer depends on two things:
- Your budget
- The nature of your website
If you can afford to spend $30 to $80 on a plugin, then I recommend that you go with Schema Pro or WP Review Pro. Choose the former for a content-based WordPress website, and the latter for a review-based business.
If you’ve just started your business and
can’t afford to spend a lot of money upfront, choose a free plugin like Schema
& Structured Data for WP & AMP.
Regardless of the route you take, make sure to weigh up the pros and cons of each plugin before installing it on your website.
I hope you found our list of the best WordPress rich snippet plugins useful. Next, you may want to check out our detailed coverage on the best WordPress forum plugins for building a thriving community.